The real estate market is evolving into a more demanding and technical model. It is no longer just about location and price. Factors such as energy efficiency, the condition of the property, and adaptation to new needs are making the difference. In areas such as Torrevieja, Pilar de la Horadada, or the Mar Menor, this change is clearly visible. Demand remains strong, but today’s buyer is more selective and compares much more before making a decision.

This is creating a market where not all properties compete on equal terms.

What determines the value of a property today

The value of a property no longer depends only on its location. Now construction quality, renovations, and above all energy efficiency play a key role.

Well-maintained or updated homes sell faster and with less negotiation. Properties that require renovation often need price adjustments to attract buyers.

In addition, European regulations are pushing improvements in energy consumption, reinforcing its importance in the medium term.

In practice, anticipating these changes can significantly impact the final sale price.

Buying in Costa Blanca South and Mar Menor: what to consider

The market still offers opportunities, especially in coastal areas with high national and international demand. However, buying well now requires deeper analysis.

Many buyers prioritize move-in ready homes or properties with strong energy performance. New builds are also gaining importance due to guarantees and lower maintenance.

For renovation properties, understanding the total investment cost is essential.

Selling a property today: key factors

Selling remains viable, but the market is more competitive. The presentation, condition, and pricing strategy are critical.

Well-positioned properties attract real interest and achieve better results. Poor strategy leads to longer selling times and price reductions.

At Munfort, we work with owners and investors in areas such as Torrevieja, Orihuela Costa, Pilar de la Horadada, San Pedro del Pinatar, and Los Alcázares, analyzing each property to understand its position in the market.